DR. TOBIAS SCHNITZER
Dr. Tobias Schnitzer, co-founder of ideenparc, has been fascinated by the different aspects of strategic and operational marketing since starting his professional career over 16 years ago. With his academic background from the Ludwig-Maximilians-University (Munich, MBR, Ph.D.), the Center on Global Brand Leadership (Columbia University, ESADE, LMU) and the „Centre d`enseignement de des recherches en Euromarketing“(CEREM) at the Solvay Business School, he applies his expertise as a strategic marketing consultant for many national and international companies in energy, IT, telecommunication, finance & insurance, logistics, e-commerce or automotive.
His professional work is primarily focused on the development of positioning strategies, messaging architectures and customer-driven marketing strategies. The results are always based on a thorough analysis, which leverages his broad expertise and methodological strengths in quantitative and qualitative market research. These results often act as a catalyst for customers’ business development roadmap.
As a coach for marketing and branding he worked at the IHK (Chamber of Commerce), the HFF Munich (University of Film and Television), the HAM (University for Applied Management), UdK (Berlin University of the Arts), TUM (Technical University of Munich) and for various international companies (e.g. McDonalds, HDI).